NEW YORK, NEW YORK!

Prestigious fabric house Tessuti are once again offering young up-and-coming designers the chance to win some fabulous prizes by entering their designs online for the 2010 Tessuti Awards.10 finalists will be invited to Sydney for an intimate final judging by celebrity designers including Steven Khali, Sue Vanikiotis from the label ANAESSIA and Marnie Skillings. On September 28th winners will be announced after dinner at Table for 20 with two winners, one in each category, receiving a trip to the world's premier fashion capital, New York. Entries to this competition close on September 14, 2010

With over 16 years working with some of Australia’s leading designer and the up-and-coming talent, Tessuti would like recognize the hidden creations of 'home couture' by offering recognition along with fantastic prizes.  This year the two categories are the ‘Little Black Dress’ (LBD) and ‘Frock up in Colour (COL). 

LBD category must incorporate Black Silk Organza with detailed silk organza inserts, trims, ruffles, pleats, collars, pockets, skirts, bodices, hems, cuffs.  With all dresses to be made by fabric purchased from Tessuti and any original or commercial patterns such as Vogue, Simplicity, Colette Patterns, Burdastyle. And if you don’t win the trip to New York, there is a gift for the second prize, Bernina 700D.

The second category, ‘Frock up in Color’ will be a creation of monochromatic design and the dress to be Red Carpet worthy with strong emphasis on elegance and glamour. With focus on one color, texture, line and silhouette inspiration is drawn from the likes of Catherine Zeta-Jones in the red.

Tessuti have gone one step further by adding little bit of extra fun, this year adding a Visitor's Choice prize as an extra way for everyone to win a Tessuti gift voucher. By entering either of the two categories, there is an automatic offer to enter the Visitor's Choice competition.

Unlike any other awards for the up-and-coming designers the Tessuti Awards aim to ascertain the undiscovered and hidden creative gems of young promising talent of Australia taking them to the centre stage of the fashion industry elite.

http://www.tessutiawards.com.au/

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Pink Salt and Blow Dry Boutique gals raise $12, 000 for Varieities children's charity

Magnet was very pleased to be involved and help the glamour girls, Bella from Pink Salt and Jessica from the Blowdry boutique raise $12, 000 for the Varieties children’s charity last Thursday at a ladies luncheon at Pink Salt. Well done girls, I am proud of you and I wish you the best of luck walking the Great Wall of China very soon. The event was fabulous, Pink Salt looked incredible and the prizes where awesome!

From: Posterous [mailto:post@posterous.com]
Sent: Thursday, 19 August 2010 4:51 PM
To: kim@magnetpr.com.au
Subject: Posterous | Re: Puppies drool over Sparkle's "Pupcakes"

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Why is your brand identity so important?

I come across many small business’ starting out and as much as I am empathetic and understand the set up costs associated with starting a new business cannot understand why people try and design their own brand identity themselves. As a publicist and creative individual I know my strengths and weakness and when it comes to tax time, I employ the services of a professional bookkeeper and accountant to handle this for me. Why on earth then would you as a new business owner try and design your own logo and branding if this is not your strength and expertise? It does not make sense…

When I first started my business, I found the most creative graphic designer I could and paid them to come up with my Magnet logo. Although this seemed like a hefty outlay at the time, I did not hesitate because I understand how important branding and creating a brand is for the future success of your business.

Your comments are most welcome.

 See some pics of some of my favourite brands (local and global) that first popped into my head.

 

  
Starbucks
Planet_cake_logo_cmyk
Baccologo
Nike