Australia’s first ZARA store launched in Sydney’s Pitt St Mall last night – welcoming an array of celebrities, socialites and media VIPs galore…

The European fashion giant is set to shake the waters of Australian retailers, with its threads significantly lower than current staple Aussie brands…

The Magnet PR team were lucky to be part of the madness; which saw an estimated 500+ guests fill the three story store in a soup of canapés, champagne and clothes, oh my! Guests included Ruby Rose, Melissa Hoyer, Lizzy Lovette, Adam Williams, Daimon Downey, Sally Obermeder, Michael Pell, Tiffany Farrington, Donny Galella and more…

Doors went open to the public at 9am this morning, with one shopper flying in from Adelaide and waiting outside since 3am! ZARA, we salute you!

Magnet PR & Events is seeking some gorgeous bridal fashion partners who would like to be part of the 2011 Ultimate Wedding Planning Party on August 25^th at the Sydney Opera House. This year we are changing the event layout slightly so that we feature more of a catwalk to portray nothing but beautiful bridal & bridesmaids creations, not to mention honeymoon attire ;-) and of course, lets spruce up those grooms and make them handsome on our big day!

Front row seating at the bridal catwalk show will also be based upon VIP tickets – sit amongst the media and get your front row view!

Steven Khalil has featured his gowns in the Ultimate Wedding Planning Party for the last 3 years and his profile is now through the roof.

Check out the 2 minute video from last year:

Contact Oliver on Ollie@magnetpr.com.au to discuss this fabulous opportunity.