As the new intern at Magnet PR I paid a visit to Sparkle Cupcakery in Surry Hills last week. The first thing I noticed upon entering is that this is no ordinary “cutesy” cupcakery. The store is sleek, modern and hip which fits in perfectly with the Surry Hills vibe.

With 16 mouth-watering flavours to choose from, you can imagine my predicament. As a self-confessed chocolate lover, naturally I decided on the Milk Chocolate cupcake, cliché... maybe, but no regrets here! The Belgian chocolate cake and frosting was moist and really hit the spot. What I also found impressive was the packaging. The cupcakes are packaged in stylish black paper bags with the silver Sparkle logo, which gives a fashionable twist to an already extraordinary cupcakery.

On the 10^th March, Sparkle Cupcakery will be officially launching a new book titled, “Sparkle Cupcakes: The Little Black Book” and personally, I cannot WAIT to get my hands on a copy. The book features gourmet cupcake recipes from Valentine’s Day cupcakes to NYC cupcakes, minimalist decorating techniques, and handy hints for styling. Following the modern and fashion-forward concept of the store, the book will introduce to its audience a new world that has been discovered through the art of cupcake making, where cupcakes really are the ‘LBD’ (Little Black Dress) of the foodie world.

My suggestion? When you need a little luxury in your life, celebrate with a delicious cupcake from Sparkle Cupcakery www.sparklecupcakery.com.au

Book available through most good bookstores around Australia and the Sparkle store (132 Foveaux St, Surry Hills) as of March 1, 2011

There is nothing better ladies than a fantastic fashion sale right? I have found that thanks to my friends at Sabatini, my wardrobe has dramatically improved and the pieces I have bought are investments.

Winter fashion has hit the stores ... so what better time for us to check out winter samples, previous season winter stock, one-off pieces and international run-ons from Sabatini. On offer one will find, beautiful cashmere/merino knits, structured blazers, leather pieces, funky leggings, knit tunics, trench coats, menswear and more. Sizes 8-16……all 50-70% off!

WHEN	Tuesday 1st March (VIP) Wednesday 2nd - Friday 4th  March, 2011.
WHERE	Sabatini Showrooms Suite 305, level 3 61 Marlborough Street Surry Hills NSW, 2010. www.sabatini.co.nz (02) 9310 3955 GET MAP
TIMES	Tuesday VIP 1st March: 4pm-8pm Wednesday 2nd –Thursday 3rd March: 10am - 7pm Friday 4th March: 10am-2pm
PAYMENT	Cash, All Major Credit Cards, Eftpos.

Ok, we love Valentines Day as it’s a fun opportunity to say ‘I love you’ to anyone special in your life, be it your lover, mistress, best friend, hubbie, wife, pet or just for yourself.

Here are Magnet’s pick of special Valentine’s Day ideas:

Buy a special Patron Saint of Love (St. Anthony) bracelet from Santos Wish Jewellery, www.santoswish.com for you, for him or for her, check out the attachment. Have a ball shopping online with their spectacular new website or email info@santoswish.com to place your order now!

For those who are last minute and want to organise something on the day, Sparkle Cupcakery have their special seasonal cakes, Raspberry Red Velvet and Black Velvet cupcakes on offer, which come beautifully packaged in that stunning silver and black box, get on down to Sparkle, 132 Foveaux Street, Surry Hills or phone: (02) 9361 0690 to place your order. Web address www.sparklecupcakery.com.au

Last but not least, say it with a gorgeous bunch of flowers or a potted plant from Susan Avery, located on 59 Jersey Road, Woollahra, phone (02) 9363 1168 to place your order or check out www.susanavery.com for more inspiration.

Lets hope us Magnet girls get something special…..

Adios, Te Amamos! Xx

60 beauty and lifestyle media, socialites such as Samantha Brett and Jamie Wright and distinguished guests from well-known day spas such as Byron at Byron and the Observatory that feature iKOU’s devine, eco friendly spa products gathered together on Thursday 3^rd of February with Naomi & Paul Whitfeld, iKOU co-founders for the opening of their first Sydney concept store on Oxford Street, Paddington.

Guests wore their ‘resort whites’ and enjoyed delicious organic vegetarian canapés supplying by the Red Kitchen whilst enjoying Square One Organic Vodka cocktails infused with iKOU’s teas.  

Guests were also able to feel zen and enjoy the Pod Therapy experience which was brought in especially from the iKOU Spa in Leura to give guests a taste of what iKOU’s day spa in Leura has to offer.

Visit www.ikou.com.au for more….